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There have been many blockbuster prizes offered recently to spur scientific ingenuity. Some of them like the tremendously successful X prize have helped the world realize that we as a people are capable of much more than public funding can pay for and standard motivation would suggest. Today came word that Sir Richard Branson has once again raised the bar, challenging the worlds top minds to address the very real problem of climate change.
LONDON (AP) — British tycoon Richard Branson dangled a $25 million prize before the world’s top scientists Friday seeking to spur research into devising ways to suck greenhouse gases out of the air.
Former Vice President Al Gore lent his support to the challenge, which came a week after a landmark report by the world’s leading climate scientists and government officials warned that global warming will continue, creating a far different planet in 100 years
This is only one small step in the overall battle to put right what we have for so long been making wrong. That’s saying something considering the twenty five million dollar sum. Still, it represents a much needed and, at least from me, appreciated effort.