Finally! the self cooling beer can
The beer can is in for a technology makeover that will shake-up the beverage industry, and it’s being brought to you by a company called Tempra Technology, which has ambitious plans for their cold can technology.The specially modified cans use proprietary engineering to create a temperature drop that will reduce the I.C.... The average American drinks 22 Gallons of beer annually, and even though this product would demand a large price premium over a traditional can, the convenience factor and bragging rights would make this a must have item. Camping and fishing will drivethe initial sales, and as volumes increase more andmore uses will be found.Expect the first cans to show up on store shelves in mid-2007 under the Miller Genuine Draft and Miller Lite labels.These are two beers that I wouldn't ordinarily purchase for a summer afternoon at home where I have one of those new fanged electric iceboxes.
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